CycleTrader.com Partners with K&N Supported Rock River Powersports Yamaha Team

For the 2014 season Rock River Powersports Yamaha Motocross Racing Pro Team has signed Ben Lamay, Kyle Chisholm, Alex Martin, and Greg Gehrer.

CycleTrader.com is undoubtedly the nation’s largest powersports marketplace! The website hosts the widest selection of classified ads with motorcycles, PWCs, or snowmobiles to choose from private party or dealership listings. The website receives over three million website hits per day and they are deeply involved in every aspect of the powersports industry. So, the announcement to sign on as the title sponsor for the Rock River team is indeed a significant decision.

This partnership with CycleTrader.com allows the Rock River Yamaha program to truly compete with the factories as K&N’s premier Team in Monster Energy Supercross.

This partnership gives CycleTrader.com a stronger presence in the motocross world while providing the Rock River team with the resources to help both professional and amateur riders as they compete nationwide. General Manager of CycleTrader.com, Paige Bouma said, “We felt it was time to elevate our profile in the motocross arena and bring CycleTrader to an entirely new generation of riders. We could not think of a better way to do so than by supporting these hardworking motocross athletes. We are proud to join the Rock River Powersports team.”

K&N products are featured in everything from the Race Team bikes to the Team YAMAHA Rhino to the Race Team Semi-Truck Transporter.

The original Rock River Supercross/motocross professional team was formed in 2009 under the direction of Mike DuClos and team manager Christina Denney. In 2010, DuClos, owner of Rock River Powersports, a brick and mortar Yamaha dealership and arguably the largest amateur motocross race team on the amateur racing circuit, was brought into the Factory Yamaha Pro Race Program and offered a position to take an additional race team to AMA Supercross and Pro Motocross. The offer in essence allowed Rock River to become the first amateur team to present a program to kids from ages 3 ½ in amateur motocross, all the way through to the professional ranks. No other motocross team in history has that type of reach. Under the direction of DuClos and Denney, the riders signed up so far for the 2014 season include Ben Lamay, Alex Martin, and Greg Gehrer, with a fourth rider to be announced.

Team Cycle Trader/Rock River/Yamaha will compete in the complete Supercross Series, the AMA Outdoor Motocross Series and many of the Amateur Motocross Series throughout the year.

“We have worked so hard for the past five years, and we knew if we held on, good things would happen,” said DuClos. “CycleTrader.com is an amazing addition to our program, and we can’t thank them enough for the support they are giving us.”

CycleTrader.com is also launching a new “Pro Pit Corner” on its homepage where fans can interact with the team’s riders, manager, owner, and mechanics. This section will offer giveaways, tech tips, team tracking, an event calendar, and an exclusive sale link to the team’s factory Yamaha race bikes. Not to mention, features including the benefits of K&N’s High-Flow Air Filters and Performance Oil filters in the race bikes.

“This will be K&N’s 4th year supporting the Rock River Powersports Race Programs,” commented Johnny Jump, K&N’s Powersports Brand Manager. K&N is involved in every level of the program, from young boys and girls chasing their dreams through their dedication to the sport of motocross at amateur events, all the way through to the top racers of the Monster Energy Supercross Series. K&N has products in the bikes, in the motorhomes, in their semi-truck with our Heavy Duty air and oil filters, and even in the team Yamaha Rhino which takes the team and riders to and from the start finish line at the events. And part of our sponsorship relationship will include the ability to have a place on the website with tech tips concerning K&N products, how they work, cleaning, air filters oil filters, etc.”

Mike Guerra, Racing Division Department Manager at Yamaha Motor Corp., remarked, “We’re really excited about adding CycleTrader to the team and look forward to having another successful year of racing.”