Shea Holbrook's Team Fast & Furious Top the Fireball Run and Raise Awareness for Missing Children
- 3 Oct 2013
Although it is a competition, it's not first and foremost about winning, it's about raising awareness for America's Missing Children, and it is in fact the largest active recovery effort for missing and exploited children in the country. Lifelong friends, K&N's Shea Holbrook and professional wakeboarder, Tarah Mikacich, competed for the second year in a row. The two finished first in the sedan class last year with Holbrook driving and Mikacich navigating. This year the dynamic female duo topped themselves, finishing 2nd overall and 1st in Class, they also won the Social Medial Award. They competed in Holbrook's Team Fast & Furious 2013 Honda Civic Si. "Team Fast & Furious killed it during Fireball Run!" Holbrook declared. "And I was very excited to compete again with my sister from another mister. Last year Tarah and I immediately found out that I was better at driving and she was better at navigating, and together we uncovered clues to complete missions. This year the Fireball Run adventure brought us to remote areas where there was no service. We were told to bring an atlas and a CB radio to communicate with other teams, which we definitely utilized. There are many strategies one can play at this game, like asking the locals for help, calling the local chambers, or the local police to see what traffic may be like ahead… maybe a police escort somewhere (just saying) and even getting in on alliances with other teams."
"Many of us set up group texting and we did use the CB radio. We had to move quickly if we wanted to rack up as many points possible each day, yet we still managed to spend a little time with the communities to thank them for hosting us and aiding in our effort to find missing children. We never lost sight of what our mission really was, and that was to spread awareness about missing kids by passing out thousands of posters of the child we represent. Fireball Run is amazing because this rally incorporates a means to promote sponsors in a unique way.
Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is positioned on the vehicle, creating a rolling awareness campaign. The event started in 2007 and to date the effort has assisted in the recovery of 41 missing children. "When you think about it, that's pretty amazing," remarks Holbrook. "I like doing good things for people and that's why Fireball Run was so interesting to me." Holbrook and Mikacich represented toddler, Donald Jackson, last seen in 2010. "Another positive aspect was that I could continue to promote my partners, like K&N Filters in an intriguing and unique way. The rally generates millions of dollars in exposure and I can actually communicate with the communities we go to about partners' products or service they offer." Holbrook is currently in Houston, Texas where the Shea Racing Team will compete in the Pirelli World Challenge Championship. "And we're also near the end of our helmet raffle in benefit of Duchenne Muscular Dystrophy! We'll be announcing the winner of the raffle Saturday, October 5th. You can go online to buy raffle tickets." |
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| Related K&N News Articles about Shea Holbrook: Shea Holbrook Racing Earns Pirelli World Challenge Championship Points at Lime Rock Grand Prix; K&N's Shea Holbrook Streams Live In-Car Video from Her TrueCar and Virgin Sportscar; Shea Holbrook's Newly Expanded Team Starts 2013 Pirelli World Challenge Season Strong; Pirelli World Challenge Racer Shea Holbrook Prepares for 2013 Race Season |
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