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Sara Price Is Attacking Motorsports Through Short Course, Desert Racing & Rallying

Dirt or pavement, Sara has proven to be a threat no matter the surface

Sara was a 2016 Off Road Hall of Fame Inductee in the UTV, MX, and ATV Category

It had been a long road to get this far. But out of hundreds of entrants it was Sara Price who was strapped tightly into the racing seat of a 400 horsepower Fiat 124 Spider Abarth rally car for the Hoonigans Wanted Challenge. She was chosen from among the hundreds women through an arduous process to be selected “next Female Hoonigan” and pilot the snarling Fiat up the treacherous, narrow Mt. Washington Hillclimb.

Her selection probably surprised no one more than herself. Sara had grown up on dirt bikes, her parents buying her a Honda XR50 as a child to distract her while her older brother practiced on the MX track. “I had too much energy,” Sara adds. By eight years old, she’d started and won her first race.

At age 12 she was a national rider, accumulating a record 17 National wins. By 16 she’d turned pro, becoming the first-ever factory-supported female Monster Energy Kawasaki rider. And by 20, even though she’d medaled in the 2010 X-Games Women’s Super-X, she’d retired from Motocross. But not by choice. X-Games dropped Women’s Super-X. According to Sara “it limited the ability of women riders to secure sponsorships, as that was the big event of the year.”

With bikes out of the picture for the foreseeable future but still riding motorcycles for the sake of passion, she looked around at what other challenges she might conquer. Her father, a long-time Class 10 Baja racer suggested she consider off-road racing as a means of furthering her career.

The King of Hammers is a unique event in that it combines off-road racing with rock crawling

Erica Sacks, Sara Price, and their K&N-equipped Teryx before the King of Hammers

Side x Side seemed like a good place to transition. "My first ever Side x Side race was in 2007. It was a one-time one-off race for me in my downtime of motocross and also my first time driving a Side x Side," Sara recalled.

The transition was gradual, according to Sara "in 2013, alongside IMG Motorsports I raced Monster Jam intermission shows, WORCS event where I was also racing my dirt bike, and random motocross events where they let Side x Sides join. Then late 2013 early 2014 I believe is when I started racing short course after buying a 900 RZR."

Needing a spotter and a co-driver, Sara turned to Erica Sacks, whom she'd met at a charity event. According to Erica "I had been co-driving for a while with other drivers. As far as going from spotter to in-car with Sara was fairly easy. I basically studied her when I spotted for her, so jumping in the car with her was just a different view and a little more bumpy."

Kawasaki supported the pair in the 2016 and 2017 King of Hammers event, being both the only all-female team and one of a few Teryx models entered in the unique event that combines rock crawling with off-road racing, known as the toughest one day off-road event in the U.S.

In 2015 Sara and co-driver Erica set out to compete in the Rallye Aïcha des Gazelles, an event billed as one of the toughest all-female sporting events, in a factory-supported Kawasaki Teryx Side X Side.

Sara has had a long term relationship with both Kawasaki and K&N

Sara taking a fun run on the beach in her K&N-equipped Kawasaki Teryx

The Rallye Aïcha des Gazelles is a nine-day challenge to navigate around Morocco over the shortest possible distance, even if that means climbing a mountain instead of driving around it. “The teams that arrive back first aren’t usually the winners," according to Sara, “as they drove around obstacles rather than taking the shortest possible route.” And by the way, no GPS or modern navigation tools are allowed – only ancient maps and a compass.

The pair, who’d been nicknamed the TeryxGirls, had been driving through the desert when night fell. Shortly after they ran out of gas, with nothing on the horizon but sand dunes. They settled in for the night in their race seats. Around 3:00 am they were awoken by two locals approaching them. For a few moments, they were unsure of the intentions of these two men but then realized they had ridden out on a motorcycle to bring sticks to start a fire for them while they wait for rally mechanics with gas. Relieved they continued on their way.

Back at Mt. Washington, Sara was strapped into a genuine Fiat Abarth factory-built rally car, one of several constructed for the FIA R-GT WRC class. Modifications include a full roll cage, four-way adjustable dampers, a six-speed sequential transmission, a limited slip differential, and lightweight panels. The car that inspired this snarky little beast was the FIA European Rally Champion back in its day.

Sara was selected to drive out of 100 original entries submitted

After a fast start an electronics fault ended her run in the Fiat Abarth 124 R GT at Mt. Washington

As Sara awaits the start command to go, she’s running through her mind as much of the 7.4 mile course as possible. “It’s just too long to remember all the turns on your first attempt” she commented later. The green flag waves and she tears out onto the course. For the first timing segment, she’s just one mph under the previous year's record -- a great start. Then disaster strikes. Something goes wrong with the car’s electronics and she’s forced to limp to the top of the 6,100-foot mountain. Not the result anyone was hoping for.

While having won the “Next Female Hoonigan” title and the chance to race up Mt. Washington may lead to some further activities with Fiat, Sara has plenty on her plate right now.

For one, she’s raced in the Hooligan event at the Costa Mesa Speedway, in what best be described as a stripped-down Harley-Davidson. Not stripped down like a Speedway bike, really more like a Harley that’s had all its accessories and road gear removed. “It’s still a heavy bike, not even close to a Speedway bike,” Sara explained but loves every minute of it.

The Harley-Davidson is heavy and difficult to handle versus the lightweight speedway bikes

Sara races a stripped-down Harley-Davidson Hooligan at the short 185 yard Costa Mesa Speedway

Anyone who has ever raced knows that it an enormously time-consuming activity. Even when someone else is preparing, transporting, and serving the racer, there are still countless hours required on the driver’s or rider’s to prepare and participate.

Sara’s solution was to go entrepreneurial. She owns a company called SP Enterprises that does minor touch-ups on used cars at automobile dealers. It’s flexible, easy to reassign responsibilities around her racing schedule, and keeps the bills paid while she’s off racing. Or making money in her other job, as a motorcycle and car stunt rider/driver. She prefers working on commercials as the shoots are typically just a day or two, versus a motion picture that can tie you down for weeks or even months, but she is grateful for any work in the stunt industry and loves it. “I’ve worked on commercials for Kia and Microsoft, and doubled for Lady Gaga, and believe it or not, Danica Patrick,” Sara added.

Sara is now training to drive a Trophy Truck again in the R

Erica, Sara and their Trophy Truck after their first truck experience at the Laughlin Desert Classic

In 2016, Sara was invited to compete in the Stadium Super Trucks event at Toronto. In the first race, after showing she belonged as a competitor, even leading laps, she finished eighth, but ahead of former IndyCar drivers Paul Tracy and Max Papis and right behind the highly-experienced PJ Jones. In the second race, she finished ninth, but still right behind Jones on the lead lap.

She’s also had her first experience racing a Trophy Truck for RPM Offroad, as Sara and Erica raced the truck for the first time in the 2017 Laughlin Desert Classic in the 8100 class. "It was truly a dream come true," exclaimed Sara. As a driver, it was a big step for Sara. As a passenger, it was a leap of faith for Erica. Or was it? "Getting in the truck with Sara was a dream. I trust her as a driver, so getting comfortable communicating at a faster pace that works was my biggest reservation," Erica confirmed.

Challenged about their ability to change a 150-pound wheel and tire in the middle of the event, Sara and Erica created a strategy that they practiced over and over again and got the time to change a tire from unbuckled to buckled down in the seat down to three minutes. The pair finished second overall in the results for eight combined classes that ran together.

Sara's also been a long-time user of K&N Filters. "Since I started driving anything I always used K&N even before I was supported by them. I made sure to have their product on my Side X Sides, when we raced short course it was all about the most airflow to get the most horsepower and K&N has proven to be the best with maximum horsepower use on the track," Sara said.

Right now, Sara is training for the upcoming Vegas to Reno off-road race, the longest off-road race in America, again in a Trophy Truck But now in the spec class, a trend that Sara hopes to continue. “Trophy Truck is what I’d love to do forever and nothing ever tops the opportunity of getting to drive one and I'm beyond grateful for the opportunity thanks to RPM Offroad,” the versatile driver added.

Photo Credits: Alex Wong, Danny Curiel, Preston Burroughs

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Skateboarder Turned Model, Dani Lang is Shredding in the Industry

Born in Michigan but raised in California, Dani Lang is a muse for many companies. She has worked for a long list of clients: Monster Energy, Island World Swimwear, Dodge, K&N, Hooked on Fashion, Transworld Motocross, Gofloats, and Rivi Bikinis. With countless campaigns under her belt, Dani is in high demand.

Dani's modeling resumé is packed out with big name clients like K&N and Monster Energy.

Dani's modeling resumé is packed out with big name clients like K&N and Monster Energy.

She spent her childhood in San Clemente, California: “I grew up with my mom! I was raised in Capistrano Beach where most of my family still lives. It's so beautiful there!” In the gorgeous setting of Southern California, Dani spent a lot of time with her sister. Soaking up the sun and exploring the landscape always appealed to them both. Dani enjoyed “motorcycle riding, skateboarding, biking, camping, and beach bumming.” Whether strolling on a sandy shore or cruising down the coast, Dani loved to explore. She was also involved in gymnastics. This athleticism transferred over into her adult life. Dani comments, “I know that it's always kept me wanting to be active: riding bikes, hitting the gym, or whatever it may be. I like to do things outside.”

Dani has traveled the world over, with Spain being one of her favorite destinations.

Dani has traveled the world over, with Spain being one of her favorite destinations.

An adventurous spirit, it is no surprise that Dani is quite the world traveler. She shares “I've been to Germany, Spain, the Netherlands, the Bahamas, Canada, and Mexico so far.” With so many exotic locations, it was hard for Dani to pick a favorite. She admits, “They all have their unique qualities, and it's hard to say what my favorite has been. The sightseeing in Spain was beautiful, with so much different architecture.” When asked about future plans to travel the globe, she comments, “Places I would love to visit next would be Greece and Italy!” Through a whirlwind of locations and cultures, Dani has cut a path in the world around her.

As for modeling, she caught her big break when she snagged a job for Monster Energy. She considers this an important moment in her career because “it led to other types of modeling.” Soon, K&N came calling. Dani remembers, “I got involved with K&N through the photographer! It was a last minute thing I picked up, and I loved working with them! So much fun on set for the 2016 calendar.”

When Dani’s not modeling, she works as a MAC cosmetics makeup artist. She loves the creativity and artistry of the job saying, “Makeup is so fun! You can transform yourself or others to look a certain way! I love to help people feel beautiful and confident. What is my favorite part of makeup...oh brows and lashes! They can change everything!” As for future plans, Dani would love to pursue a license in real estate. Finally, this girl is "taken." Her love interest is Ryan Decenzo--a professional skateboarder from Vancouver in British Columbia, Canada. When asked if they ever skate together, Dani laughs, saying, "I go with him sometimes. I can push, but I can't do any tricks." Boarding with her boyfriend is only one way this model stays active. Constantly on set or starting a new adventure, she is always on the go. With a packed portfolio and dreams for the future, Dani Lang is a smashing success.

IG Handle: @danii_alyssa

Follow Dani on Instagram to keep up with her latest adventures.

Follow Dani on Instagram to keep up with her latest adventures.

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Motorcycles as Art Custom Show Brings Young Talent to Sturgis (with Photo Gallery)

Michael Lichter interviewing a featured builder at the Motorcycles as Art show in Sturgis

Michael Lichter (right) interviewed a number of the young builders at the Motorcycles as Art show

For ten days each summer, Sturgis, South Dakota holds a magnetic attraction for hundreds of thousands of motorcyclists. The Sturgis Rally also attracts dozens of the world’s most innovative motorcycle builders to the Buffalo Chip Campground’s annual Motorcycles as Art custom bike show. As is the case every year, the K&N-sponsored show was open to the public with paid admission to the Buffalo Chip.

The focus of the Motorcycles as Art show changes from year-to-year. For the 77th Sturgis Rally, the show’s curator and famed motorcycle photographer, Michael Lichter, came up with the theme, “Old Iron – Young Blood.” The invited builders and visual artists had to be younger than 36 years old at the start of the show.

In addition to the strictly enforced age limitation, the millennial builders had just months to complete their rolling visions. In many cases, the Sturgis event spelled the public debut of the custom builds. The collected custom creations exuded a level of creativity and diversity often missing from custom bike shows.

Willie G. Davidson talking to “Old Iron – Young Blood” featured builders

Willie G. Davidson (center) interacted with the new generation of builders at the Sturgis event

"The talent in this room of creatives is unbelievable and makes me wonder," said Lichter, "who amongst them will be the legends of the future? Just as I photographed Dave Perewitz, Donnie Smith, Paul Yaffe, Jesse James, and Brian Klock when they were all under 35, there are future legends represented in the gallery this year."

At the show’s meet and greet for the builders, media, and industry leaders, Lichter interviewed a number of the young artists on the platforms gracing their creations. The enthusiasm of the new generation of builders and artists was palpable and infectious.

In addition to the large number of journalists at the event, a fair number of celebrities were in attendance at the Buffalo Chip’s purpose-built 7,000 square foot gallery. Motorcycle lover, singer, guitarist, and songwriter Patrick Simmons of the Doobie Brothers studied the creations. Academy Award nominated actor, Tom Berenger, also enjoyed the show.

Doobie Brothers singer Patrick Simmons and actor Tom Berenger at the Motorcycles as Art show

Doobie Brothers singer Patrick Simmons (center) and actor Tom Berenger (right) chat at the show

However, the biggest buzz was created when Harley-Davidson innovator and Motorcycle Hall of Famer Willie G. Davidson showed up to chat with the builders and see the designs. The smiling and charismatic motorcycle industry legend was clearly impressed by the builders that will certainly help usher in the new era of custom motorcycle design.

The unbridled creativity of the young builders was evident in every sinew of the richly diverse moto-art on display at the Old Iron – Young Blood show. The featured builds ran the exciting gamut of build styles, donor bikes, and motorcycle genres.

In the end, the Motorcycles as Art show is all about the builders and their creations. Take a look at the extensive photo gallery below to see the depth and breadth of the talent of the young builders featured this year.

Photos courtesy Tim Kessel

"Full Scale" by Johnny Branch age 34 - 1949 Harley Panhead at Motorcycles as Art Show

"Full Scale" by Johnny Branch age 34 - California - 1949 Harley Panhead

"SM 750" by Ken Kodlin Harley XG 750 Street at the Motorcycles as Art show

"SM 750" by Ken Kodlin age 26 - Germany - Harley XG 750 Street

"Supercharged KTM" by Max Hazan at the Motorcycles as Art show in Sturgis, South Dakota

"Supercharged KTM" by Max Hazan age 35 - California - KTM 520 with roots supercharger

1971 BSA A65 by J Shia at the Motorcycles as Art show in Sturgis, South Dakota

"The Manipulated" by J Shia age 27 - Massachusetts - 1971 BSA A65

"Maxx Headroom" by Dan Riley at the Motorcycles as Art show in Sturgis, South Dakota

"Maxx Headroom" by Dan Riley age 33 - Minnesota - 2017 BMW R nine T - with K&N filters

"JDH-XR" by Matt Walksler at the Motorcycles as Art show in Sturgis, South Dakota

"JDH-XR" by Matt Walksler age 35 - North Carolina - 1929 Harley JDH

"Project Princess" by Karlee Cobb at the Motorcycles as Art show in Sturgis, South Dakota

"Project Princess" by Karlee Cobb, South Dakota age 23 - Indian Scout with K&N filter

"Lucky 13" by Nikki Martin at the Motorcycles as Art show in Sturgis, South Dakota

"Lucky 13" by Nikki Martin age 31 - Colorado - Harley 80 CI Evo

"Raked Chopper" by Brad Gregory at the Motorcycles as Art show in Sturgis, South Dakota

"Raked Chopper" by Brad Gregory age 32 - Iowa - Harley 80 CI Evo

"Ross' Race Bike" Indian at the Motorcycles as Art show in Sturgis, South Dakota

"Ross' Race Bike" - Ross and Mike Tomas (Ross would have been 23) - 1947 Indian Chief

"Ram Air 650" by Paul Miller at the Motorcycles as Art show in Sturgis, South Dakota

"Ram Air 650" by Paul Miller age 27 - Canada - 1972 Yamaha XS650

"The Malungeon" by Matt Harris at the Motorcycles as Art show in Sturgis, South Dakota

"The Malungeon" by Matt Harris age 34 - Tennessee - 1929 Harley JD

"Type 57X" by Terence Musto at the Motorcycles as Art show in Sturgis, South Dakota

"Type 57X" by Terence Musto age 29 - New York - 1966 Harley Shovelhead

"Pipe Hitter" by Nicholas Pensabene at the Motorcycles as Art show in Sturgis, South Dakot

"Pipe Hitter" by Nicholas Pensabene age 26 - Florida - 1974 Harley Shovelhead

"Sandra Lee" by Jake Cutler at the Motorcycles as Art show in Sturgis, South Dakota

"Sandra Lee" by Jake Cutler age 32 - Massachusetts - Harley Knucklehead

"Manta" by Jay Donovan at the Motorcycles as Art show in Sturgis, South Dakota

"Manta" by Jay Donovan age 23 - Canada - 1976 Yamaha XS 650

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Racing Takes Center Stage at Sturgis Motorcycle Rally in South Dakota

RSD Super Hooligan racing series action at the Buffalo Chip in Sturgis, South Dakota

K&N is a major sponsor of the RSD Super Hooligan racing series

The very first motorcycle rally in Sturgis, South Dakota had racing at its core. In 1938, the Jackpine Gypsies motorcycle club staged he "Black Hills Classic" which revolved around a race featuring 9 competitors. The racing blossomed in those early years to include track racing, drags, and hillclimbs. While racing, at times, has taken a backseat to other forms of entertainment in the history of the rally, the 77th Sturgis Rally returned to its competitive roots.

This year’s Sturgis Rally featured RSD Super Hooligan, American Flat Track, AMA Supermoto, street drags, and vintage racing. Rally crowds enthusiastically celebrated the heightened focus on speed and competition. The estimated 376,000 rally attendees were treated to some form of high-octane racing on virtually every day of the rally.

RSD Super Hooligan Racing

Roland Sands and his Super Hooligan Indian Scout at the Buffalo Chip in Sturgis, South Dakota

Roland Sands, the driving force behind Super Hooligan racing, with his Indian Scout build

The K&N-sponsored RSD Super Hooligan series is a true throwback to the early days of motorcycle racing. Just like the Jackpine Gypsies of the 1930s, the modern hooligans race moderately modified street machines on a challenging dirt course. This year’s Sturgis Rally featured raucous handlebar-to-handlebar action at the famous Buffalo Chip Campground.

The racing action did not disappoint the enthusiastic fans that lined the challenging TT-style dirt track. In the end, the elder statesmen of the Super Hooligan series, Joe Kopp and Brad Spencer, finished first and second in the Main.

The competition was made even more exciting with the fact that two custom built Indian Scout Sixty motorcycles were given away after the racing action. One of the Indians was built by good friend of K&N and series organizer, Roland Sands, and the other by Carey Hart of RCH Racing.

American Flat Track

Sammy Halbert racing in American Flat Track at the Buffalo Chip in Sturgis, South Dakota

Sammy Halbert showed incredible determination in the American Flat Track TT in Sturgis

The inaugural Buffalo Chip TT was a huge success. A massive crowd watched the nation’s best flat track racers battle on the unique and challenging TT course. The track, which featured a jump as well as a tight hairpin and several unique right hand turns, tested the stamina and skill of the professional racers.

K&N-sponsored rider Brad Baker was excited about the race as he looked over the track before the event.

“This is going to be a challenging track – no doubt about it,” Baker told K&N. “It’ll be tough to pass, so a good start will be especially important.”

Pointing to the track’s hairpin, Baker said, “That turn...that’s going to make for some excitement.” He was prophetic as the ultra-tight turn was the scene of several spectacular crashes and lots of traded paint.

A jump at the American Flat Track race at the Buffalo Chip in Sturgis, South Dakota

The flat trackers caught air on the TT course's jump

The racing was fast and furious and packed with intrigue. In one of the most dramatic moments of the day, K&N-sponsored Sammy Halbert suffered a mechanical issue while leading on the last turn of his qualifying heat race. He desperately pushed his Estenson Logistics Yamaha FZ-07 down the final straight secure the final spot in the Main.

In the end, Briar Bauman raced his Ninja 650 to the win, with Indian’s Jared Mees finishing second. The podium was rounded out with Harley-Davidson’s Jake Johnson who finished third. Making the most of his Herculean qualifying effort, Halbert fought through the field from his last position start to finish an impressive 4th.

Buffalo Chip Street Drags

Street Drag action at the Buffalo Chip in Sturgis, South Dakota

The street drag action at the Buffalo Chip kept the large crowd entertained

In the true “run what you brung” tradition, the Buffalo Chip hosted an invitational street drag through the middle of the venue’s amphitheater area. Two-by-two, competitors raced their high-dollar street machines on the dusty asphalt quarter-mile strip.

Wheelies, fishtails, and burning rubber delighted the fans that lined the strip and crowded the elevated viewing areas. Harley baggers, vintage Japanese standards, and other street bikes in a rainbow of styles fought for rally bragging rights.

AMA Supermoto

The hybrid form of motorcycle racing that combines dirt and street racing rounded out the entertaining Moto Stampede at the Buffalo Chip. It was impressive how the grounds crew at the Chip carried out the metamorphosis of the amphitheater to accommodate the various track configurations.

Patrick Simmons of the Doobie Brothers sings the National Anthem at the Spirit of Sturgis Races

Patrick Simmons of the Doobie Brothers sings the National Anthem at the Spirit of Sturgis Races

Defending AMA Supermoto Champion Gage McAllister won the overall at the Sturgis event.

Spirit of Sturgis Vintage Races

With a noble mission to keep the history of Black Hills racing alive, the Spirit of Sturgis Vintage Motorcycle Festival graced the historic downtown Sturgis park. The Sturgis Half Mile paid homage to the antique board track racers from the 1920s, hand shift racers from the 1930s - 1950s, and the vintage big twins from the '60s and '70s.

The uber-enthusiastic event organizer and vintage racer, Brittney Olsen, is the driving force in keeping the event alive and thriving.

The vintage race bikes at the Spirit of Sturgis races ready for the start

The vintage race bikes at the Spirit of Sturgis races ready for the start

“We had a safe and fun event with an intimate but enthusiastic crowd,” Olsen told K&N. “It is just so important to keep the history of Sturgis racing alive. That’s what we are trying to do.”

The main event of the Spirit of Sturgis was kicked off with a few fast and fun laps by a vintage board track racer, followed by Patrick Simmons of the Doobie Brothers delivering a rousing rendition of the National Anthem. The final event gave the gathered race fans a rumbling, shaking, and thoroughly entertaining glimpse into what racing looked like in the early years of the Sturgis Rally.

K&N is proud to be a vital part of the Sturgis Motorcycle Rally and the resurgence of the vibrant Black Hills race scene.

The race track at the Buffalo Chip in Sturgis, South Dakota

The Buffalo Chip staff kept busy modifying the race track for various events

Brittney Olsen on her vintage race bike in Sturgis, South Dakota

Brittney Olsen (left) is on a mission to preserve vintage racing in Sturgis

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American Success Story: Hank Robinson Engraves Another Show Truck for 2017 SEMA

Hank Robinson of Hanro Studios engraves his latest show truck for the 2017 SEMA Show

Hank Robinson of Hanro Studios engraves his latest show truck for the 2017 SEMA Show

Back in 1776, the founding fathers signed the Declaration of Independence to ensure that all Americans could live in a land of opportunity. Millions have fought and died to protect the fundamental freedoms that many of us take for granted. But a retired Army Staff Sergeant named Hank Robinson decided to pay tribute to the fallen heroes of the modern era when he engraved the entire aluminum body of a 2016 Ford F-150 show truck called Freedom Blues.

Over a 10 year span, Hank Robinson was deployed in the war zones of Afghanistan and Iraq. When he retired in 2011, he found that transitioning back into civilian life wasn't as simple as most people would think. One day you're fighting insurgents on a rooftop. And the next, you're fighting for a parking spot outside a Wendy's. Turning off Survival Mode isn't easy for many veterans unless they can figure out a way to channel their focus into the present and future. This is why Hank decided to use the G.I. Bill to attend welding school, where he wound up trying his hand at metal engraving. He enjoyed it so much that he began engraving one-of-a-kind gifts for family and friends, and eventually started Hanro Studios out of his garage.

The Hanro Freedom Blues Ford F-150 on display at the 2016 SEMA Show

The Hanro Freedom Blues Ford F-150 on display at the 2016 SEMA Show

The Freedom Blues Ford F-150 was intended to bring a message of hope to veterans that were struggling with the same issue. It was prominently featured at the 2016 SEMA Show in Las Vegas, and Hank even did live engraving sessions during the show to complete the artwork. The truck was then displayed at over a dozen shows, including the Goodguys All-American Sunday in Scottsdale, and it led a procession of bikes on a Ride for the Fallen.

“Lots of vets came to see it at shows. The overall vibe that I got was nothing less than positive. Even on all the social media channels, I got like one hater. Which is pretty unique in this day and age.” Hank went on to explain, “A lot of veterans have said, 'Hey man I need to find a different outlet, maybe not engraving, but something to help transition back.' It's pretty cool that the art would give them the motivation to do something other than what they're doing.”

Freedom Blues featured a K&N 77-2591KP intake engraved with an American flag

Freedom Blues featured a K&N 77-2591KP intake engraved with an American flag

After an extensive tour on the show circuit, the Hanro Studios Freedom Blues F-150 was featured on the cover of Truckin’ magazine, and it garnered the attention of West Coast Customs owner Ryan Friedlinghaus, who invited Hank out to LA to do some engraving work on a Cadillac they were building for legendary rock star Kid Rock. Turns out the Coupe DeVille was originally owned by country music legend Waylon Jennings. WCC and Kid Rock wanted to rebuild the car as a tribute to Jennings, and the custom engraving work turned out to be the perfect finishing touch.

Robinson was doing an engraving demonstration at a show in Atlanta when Inside West Coast Customs did the reveal at Kid Rock’s home in Tennessee. “Ah that sucks,” Robinson said when he found out that he couldn't make the reveal. But he went on to say, “It was awesome. Everybody at West Coast showed nothing but respect. I had an amazing time.”

The Hanro Aluminati show truck is based on a 2017 Ford F-250 Super Duty

The Hanro Aluminati show truck is based on a 2017 Ford F-250 Super Duty

As far as the Freedom Blues show truck, it will be auctioned off in January 2018, at the famous Barrett Jackson Scottsdale auction. A portion of the proceeds will go to a fantastic organization called The Warrior Built Foundation, which provides veterans with the tools and training they need to explore a new life in the automotive and fabrication world. And to replace his now-famous show truck, Hank is building an all-new truck for the 2017 SEMA Show called “Aluminati”.

The Aluminati show truck will need approx 1100 hours of engraving - by Leap of Faith Photography

The Aluminati show truck will need approx 1,100 hours of engraving (Leap of Faith Photography)

The Hanro Studios Aluminati show truck is based on a 2017 Ford F-250 Super Duty, and the name was chosen from several hundred social media submissions (it’s a play on words since the 2017 Ford Super Duty now has an all aluminum body). Hank purchased both show trucks himself, so this one will become his personal “mobile engraving station” once the car show season is over. In the back, it will have an onboard air, vacuum, and power supply system that was designed and built by Truck Vault. The overall concept and artwork were created by Robinson, and ECD Customs. Chris Payne from Truck Guru created the renderings and is acting as project manager for the build.

Among its many modifications, the Hanro Aluminati will have an engraved lift kit from McGaughys Suspension, engraved rims from American Force Wheels, and they’ll be wrapped in equally imposing rubber from Interco Tires. Of course, the bumpers and grille will be completely engraved, and the LED exterior lighting will probably be visible from the International Space Station. Under the hood, the new 6.7L Powerstroke Diesel engine will get a K&N 63-2597 intake, which will naturally receive his artistic touch. Hank said, “There’s no doubt K&N is going on this truck, and I’m excited to see what they can do for the new Super Duty.”

The Hanro Aluminati show truck will be on display at the 2017 SEMA Show in Las Vegas

The Hanro Aluminati show truck will be on display at the 2017 SEMA Show in Las Vegas

Since this will eventually be Robinson’s “work truck”, the interior will be all about luxury. Scottsdale Upholstery is installing black Roadwire leather seats, and Roadwire even provided enough extra leather to wrap the doors, dash, and console. On the outside, Troy Buck of FX Autobody laid down the slick black/silver color scheme. And Hank will spend an estimated 1,100 hours with his Dremel tool, carving multiple Hanro Studios themed designs into the body.

When he’s not traveling to give live engraving demonstrations or working on other projects, Hank has been working sunup to sundown to complete this build on time. “My wife, Christine, is my best support structure. She works full-time, she’s a part-time real estate agent, she takes care of our three kids full-time, and she still finds time to bring me breakfast, lunch, and dinner at the shop. Without her, I couldn't do any of this.”

We at K&N would like to thank Mrs. Robinson for helping her husband’s vision become reality. If you would like to check out the result of all their hard work, stop by the Truck Hero booth (# 61040) at the 2017 SEMA Show in Las Vegas.

Hank Robinson will show off his metal engraving skills on his latest 2017 SEMA Show truck

Hank Robinson will show off his metal engraving skills on his latest 2017 SEMA Show truck